Social Media, Social Networks, Web 2.0, Community Building, Online Communities
Wow, what is going on and who is embracing all this jargon?
It started with college age students on Facebook and rapidly grew to include high school students, then adults and now – businesses. A study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007. In fact, 77% of respondents now report at least some use of a social media tool in their business. Why is social networking for business becoming so widely embraced? Simply because it has been proven to work. Just look at companies like Zappos and Dell as examples. According to Forrester Research, "Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share."
Boomity recognizes the impact that social networks can have on the success of a business. More importantly, we understand that for most people embracing Web 2.0 technologies can be confusing, intimidating and from a time standpoint, very costly. While you may know you want to embrace these new technologies, where you begin and how to begin can be daunting. The vast majority of social networks that are available to business do not go far beyond being "social." That's why we developed Boomity to include all the critical tools that a business needs to market to and engage with their audience – whether it be their customers, employees, partners or contributors.
Unique to Boomity you will find toolkits that include:
* Email marketing tools * Event, meeting, and meetup creation features * Media upload/download tools for sharing and/or selling * Real-time and recorded group conferencing and seminar capability * Collaboration tools for sharing information or working on group projects
Most important, is that we want Boomity to be affordable to all businesses big and small. Our pricing structure is so reasonable that we have made using it a virtual "no-brainer." In this highly difficult economic time, businesses need all the help that they can get. Reducing budgets and staff are commonplace. Boomity provides a very efficient way to engage your audience at a time when marketing dollars are not accessible. We at Boomity want to bring you into the new era of communications as painlessly and cost effectively as possible. We not only want to help you survive this recession but rather thrive by building a loyal audience now and for years to come.
David Siskin has a wealth of successful experience in strategic marketing, building brands and growing companies. From consumer products to service businesses, from start-ups to multi-national corporations, Siskin has successfully applied creative, analytical and organizational skills to making great ideas become a business reality.
Siskin founded The Ingenious Company www.theingeniouscompany.com, a start-up business incubator out of which Boomity was born. Prior to The Ingenious Company, Siskin founded, Addwater, to help retail companies integrate the shopping experience across catalogue, web and in-store environments. In 2001, Siskin grew the business to over $30 million in revenues in a three year time frame, and was recognized by the San Francisco Business Journal three years in a row as being one of the top ten fastest growing companies in the Bay Area.
Siskin was one of the early partners of CKS Partners, the integrated marketing communications company known for pioneering the use of technology and new media in communications. As general manager of CKS Partners' San Francisco, Siskin advised companies such as McDonald's, Sears, MCI, Visa, United Airlines and Pacific Telesis, as well as a variety of start-up businesses. He lead some of the world's largest branding programs that included the redesign of McDonald's packaging worldwide and the United Airlines graphic identity on planes and in terminals. Siskin and his CKS team were particularly effective at applying their technical knowledge to non-technical companies and in integrating technology in consumer marketing. Siskin played a major role in the development of CKS from a start-up company to approximately $60 million in revenues in five years, culminating with their initial public offering in December, 1995.
Siskin spent more than 10 years as a consumer products marketing executive with Young and Rubicam, Grey Advertising and Foote, Cone & Belding. He was instrumental in the development and launch of major national consumer products and brands for such companies as Procter & Gamble, Johnson & Johnson and Clorox.
A long time resident of the San Francisco Bay Area, Siskin grew up in New York and graduated from George Washington University in Washington, D.C. He participates on the Board of Directors of numerous start-up, high-growth and non-profit organizations.
Michael Moir is a new media expert and oversees product management activities. Michael was former VP of Technology at Questus and Managing Architect at Razorfish. He has a fifteen-year track record of successfully planning and implementing a broad range of digital marketing programs. He has worked across a variety of top consumer brands (MTV, Napster, News Corp, Verizon) and emerging startups (Lymabean, Leverage Software, WereYouThere).
Mike's extensive background inside Agencies, Startups as well as his own consulting business has uniquely positioned him as a strategic and pragmatic product manager. Mike believes strongly that great products are built by understanding and meeting the needs of users, communities and business goals. On a personal level, Mike is a musician, photographer, world traveler and aspiring documentary film maker.
